Privacy Policy

Last updated: September 24, 2026

Heart & Soul Beware, L.L.C. operates the Heart & Soul Beware brand, website, and related products and services.

This Privacy Policy applies specifically to the Heart & Soul Beware coffee and tea storefront and the information, content, features, tools, products, and services made available through that storefront (collectively, the "Services").

The Heart & Soul Beware coffee and tea storefront is powered by Shopify, which provides the ecommerce platform used to offer and process purchases of our coffee and tea products. Other Heart & Soul Beware products, publications, memberships, content, and services may be offered through separate websites, platforms, or service providers and are not powered by Shopify.

This Privacy Policy explains how Heart & Soul Beware, L.L.C. collects, uses, and discloses personal information when you visit or use the coffee and tea storefront, make a purchase or other transaction through it, or otherwise communicate with us regarding those Services.

If there is a conflict between our Terms of Service and this Privacy Policy concerning the collection, use, processing, or disclosure of personal information through the coffee and tea storefront, this Privacy Policy will control.

Please review this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understand the practices described below.

Personal Information We Collect or Process

For purposes of this Privacy Policy, personal information means information that identifies you or can reasonably be linked to you.

Depending on how you interact with the Services, where you live, and applicable law, we may collect or process the following categories of personal information:

• Contact information, including your name, billing address, shipping address, phone number, and email address.
• Payment and financial information, including payment card information, transaction details, payment method, and payment confirmation information.
• Account information, including usernames, passwords, preferences, and account settings.
• Transaction information, including products you view, place in your cart, purchase, return, exchange, or cancel, as well as your transaction history.
• Communications, including information you provide when contacting us about an order, product, or customer-service matter.
• Device information, including information about your device, browser, network connection, IP address, and similar identifiers.
• Usage information, including information about how and when you interact with or navigate the Services.

Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably be linked to an individual.

Sources of Personal Information

We may collect personal information:

• Directly from you, including when you place an order, create an account, contact us, or otherwise provide information to us.
• Automatically through the Services, including through cookies and similar technologies.
• From service providers, including companies that assist with payment processing, fulfillment, shipping, technology, analytics, and customer support.
• From business partners or other third parties, where permitted by law.

How We Use Personal Information

We may use personal information for the following purposes:

Providing and Improving the Services

We use personal information to:

• Process payments and transactions.
• Fulfill and ship orders.
• Maintain customer accounts.
• Provide order and account notifications.
• Respond to customer-service inquiries.
• Facilitate returns, replacements, refunds, or other approved order adjustments.
• Remember customer preferences.
• Improve our products, Services, and customer experience.

Marketing and Advertising

Where permitted, we may use personal information to send marketing or promotional communications and to support advertising related to our products and Services.

You may unsubscribe from promotional email communications at any time using the unsubscribe option included in those messages.

Security and Fraud Prevention

We may use personal information to:

• Authenticate accounts.
• Protect transactions.
• Detect and investigate suspected fraud, misuse, or unauthorized activity.
• Protect our Services, customers, and business.

Customers are responsible for protecting their account credentials and should not share passwords or other account-access information.

Communicating With You

We may use personal information to respond to questions, provide customer support, communicate about orders, and maintain our business relationship with you.

Legal and Regulatory Purposes

We may use or disclose personal information when reasonably necessary to:

• Comply with applicable laws and regulations.
• Respond to valid legal process.
• Protect or enforce our legal rights.
• Investigate potential violations of our policies or terms.
• Participate in legal proceedings when required.

How We Disclose Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business and provide the Services.

This may include:

• Shopify and service providers that assist with payment processing, technology, analytics, fulfillment, shipping, customer support, cloud services, and related business operations.
• Business and marketing partners that assist with advertising or promotional services.
• Third parties you direct or authorize us to interact with, including social media platforms or other integrations.
• Professional advisers, government authorities, or other parties when disclosure is required or permitted by law.
• Parties involved in a business transaction, such as a merger, acquisition, reorganization, or similar event.

Third parties may process personal information according to their own privacy policies and applicable law.

Relationship With Shopify

The Heart & Soul Beware coffee and tea storefront is powered by Shopify.

Shopify provides the ecommerce platform used to display, sell, process payment for, and support fulfillment of our coffee and tea products. Shopify may collect and process personal information in connection with your access to and use of that storefront in order to provide and improve its services.

Information submitted through the coffee and tea storefront may be transmitted to Shopify and other service providers, including providers located outside your country of residence.

Shopify may also process information obtained through your interactions with the coffee and tea storefront and other Shopify merchants to provide ecommerce, security, personalization, advertising, and related features.

Shopify does not power all Heart & Soul Beware websites, products, memberships, publications, content, or services. Those offerings may be provided through separate platforms and may be subject to additional privacy practices or policies applicable to those services.

For information about Shopify's privacy practices and how Shopify processes personal information, visit the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Third-Party Websites and Services

The Services may contain links to websites, platforms, or services operated by third parties, including other Heart & Soul Beware websites or services that are hosted or provided through platforms other than Shopify.

Heart & Soul Beware does not control the privacy or security practices of third-party websites or services. If you follow a link to another website or platform, you should review its privacy policy, security practices, and terms before providing personal information.

The inclusion of a third-party link does not, by itself, constitute endorsement of that third party or its practices.

Children's Privacy

The Services are not intended for children.

We do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction.

If you are a parent or guardian and believe that a child has provided personal information to us, please contact us using the information below so that we may review and, where appropriate, delete the information.

We do not knowingly sell or share, as those terms may be defined by applicable privacy law, the personal information of individuals under 16 years of age.

Security and Retention

We take reasonable measures to protect personal information. However, no method of transmission, storage, or electronic security is completely secure.

We recommend that customers avoid sending sensitive or confidential information through unsecured communication channels.

We retain personal information for as long as reasonably necessary to:

• Provide the Services.
• Maintain customer accounts.
• Complete transactions.
• Resolve disputes.
• Comply with legal obligations.
• Enforce our agreements and policies.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

Your Privacy Rights and Choices

Depending on where you live, you may have certain rights concerning your personal information.

These rights may include:

• Right to Access or Know: You may have the right to request information about the personal information we maintain about you.
• Right to Delete: You may have the right to request deletion of certain personal information.
• Right to Correct: You may have the right to request correction of inaccurate personal information.
• Right to Portability: You may have the right to receive certain personal information in a portable format.
• Right to Opt Out of Sale, Sharing, or Targeted Advertising: Depending on applicable law, you may have the right to opt out of certain uses of personal information for targeted advertising, sale, or sharing.

You may exercise applicable opt-out rights through:

https://shop.heartandsoulbeware.com/pages/data-sharing-opt-out

Where required by law, we also recognize applicable Global Privacy Control signals.

Privacy rights are not absolute and may be subject to legal exceptions. We may need to verify your identity before processing a request.

Where permitted, an authorized agent may submit a request on your behalf. We may require proof that the agent has authority to act for you and may also require you to verify your identity directly.

We will respond to verified requests within the period required by applicable law.

Communication Preferences

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the message.

Even if you opt out of promotional communications, we may continue to send transactional or non-promotional messages concerning orders, accounts, customer-service matters, or other business transactions.

Complaints

If you have concerns about how we collect or process personal information, please contact us using the information below.

Depending on where you live, you may also have the right to appeal a decision concerning a privacy request or submit a complaint to an applicable privacy or data-protection authority.

International Data Transfers

Personal information may be transferred to, stored in, or processed in countries other than the country in which you live.

Where required by applicable law, appropriate safeguards will be used for international transfers of personal information.

For transfers from the European Economic Area or United Kingdom, these safeguards may include recognized contractual mechanisms such as Standard Contractual Clauses or other legally approved transfer mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our Services, business practices, technology, legal obligations, or other operational needs.

When we update this Privacy Policy, we will revise the Last updated date above and provide any additional notice required by applicable law.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your privacy rights, contact:

Heart & Soul Beware, L.L.C.
Email: hello@heartandsoulbeware.com

Mailing Address:
150 Post Office Road #541
Waldorf, MD 20604
United States